In case you were unaware, April is Testicular Cancer Awareness Month. To bring light to the situation, 20 guys decided to get "waxed below the belt, to save your nuts."

Here's the video description from YouTube:

How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that.

For more on testicular cancer and Testicular Cancer Awareness Month, visit the Testicular Cancer Society HERE or Testicular Cancer Canada HERE

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