Ryan Reynolds

Weekend Box Office: ‘Deadpool’ Shatters Records
20th Century Fox sat on Deadpool for six years before finally giving it a green light with a modest $58 million budget. After a lengthy and impressive marketing campaign that ensured everyone in the world knew the name Wade Wilson, box office tracking was looking strong with $55 million. And then th…
‘Deadpool’ Wants You to Get Touchy in New Cancer PSAs
The marketing geniuses behind Deadpool have been taking some unconventional tactics: there was that hilarious poop emoji billboard, and the billboards / posters promoting the film as a Valentine’s Day romance, and now the Merc With a Mouth wants you to get handsy with yourself, promoting a li…