Budweiser Drops Clydesdales from Holiday Ads, Replaces Them with Zombies and Jay-Z
This holiday season, you may notice something a little bit different about the Budweiser ads you see on TV.
The Wall Street Journal is reporting that Budweiser will drop their iconic holiday Clydesdales and replace them with zombies, EDM, and Jay-Z, to try and appeal to a younger demographic.
As the 21-27 year old age group has moved away from Budweiser and towards craft beers, Anheuser-Busch has searched for ways to bring them back.
According to The Huffington Post, AB has come up with some interesting ways to try and get the younger demographic to return to the Budweiser brand:
The brand plans to tap into millennials' vampire obsession (red "Bloodweiser" has appeared at selected bars), make YouTube-friendly commercials and sponsor music festivals and shows, such as the Made In America Festival with Jay-Z.
This isn't the end of the Budweiser Clydesdales altogether, though. A spokesperson for AB stated that the Clydesdales would most certainly be involved in next year's Super Bowl ad.