Ryan Reynolds

Weekend Box Office Report
Weekend Box Office Report
Weekend Box Office Report
20th Century Fox sat on Deadpool for six years before finally giving it a green light with a modest $58 million budget. After a lengthy and impressive marketing campaign that ensured everyone in the world knew the name Wade Wilson, box office tracking was looking strong with $55 million. And then the film actually opened, more than doubling that prediction, shattering a handful of records and blowing the doors off the comic book movie genre. This feels like a big deal. Oh, and Zoolander 2 also opened.
‘Deadpool’ Wants You to Get Touchy-Feely in New Cancer Awareness PSAs
‘Deadpool’ Wants You to Get Touchy-Feely in New Cancer Awareness PSAs
‘Deadpool’ Wants You to Get Touchy-Feely in New Cancer Awareness PSAs
The marketing geniuses behind Deadpool have been taking some unconventional tactics: there was that hilarious poop emoji billboard, and the billboards / posters promoting the film as a Valentine’s Day romance, and now the Merc With a Mouth wants you to get handsy with yourself, promoting a little self-love with some new PSAs about cancer awareness — for him and her!